Generating consumer passion is a key ingredient for successful marketing. It’s what captures and holds attention…

And while others will say they tap into this powerful emotion, no one actually does it like Univision Communications Inc.

They say you can't quantify passion. 106 million people beg to differ.

PASSION THROUGH SCALE

Our portfolio reaches 106 million unduplicated media consumers each month. That’s what we call PROOF OF PASSION. You can call it a whole lot of potential customers.

UNDUPLICATED MONTHLY MEDIA CONSUMERS

Source: UCI Research estimates of cross platform usage. Television: The Nielsen Company, NPM, 9/26/16-12/25/16 Mon-Sun 6a-6a, P 2+ (000), 10 UCI broadcast and cable networks, 6+ min qualifier, Live+7; Radio: Nielsen Audio PPM/Nationwide Spring 2016, Unduplicated P12+ Cume MSu 6a-12m incl. Spill (no P.R). Based on Univision O&Os, plus Ed Rico, Mediabase, BDS, Media Monitors, and Syndication Affiliates; Digital: ComScore (average from Oct-Dec 2016); Base: Total Audience (Multi-platform)

Ah, young love

PASSION THROUGH CHOICE

Univision is the #1 news source for Hispanic millennials, which means we’re the #1 way for you to engage them. That’s what we call PROOF OF PASSION.

For Hispanic Millennials

Source: Nielsen, NPM-H (09/21/2015-09/18/2016) Mon-Sun 6am-6am, Adults 18-34, Live+7. Based on all programming classified as news and news documentary across all ad-supported broadcast and cable networks.

Be in a monogamous relationship with millions of people.

PASSION THROUGH UNIQUE VIEWERSHIP

Our viewers don’t flip through channels to find content, they come straight to us. In an average week period, 68% of our primetime audience doesn’t watch any of the top 10 English Language networks. That’s what we call PROOF OF PASSION.

OF OUR PRIMETIME AUDIENCE DOESN’T WATCH ANY OF THE TOP 10 ENGLISH LANGUAGE NETWORKS.

Source: Nielsen, NPM (10/10/2016-10/16/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, 6+ minutes qualifier, Live+7. Based on the top 10 English-language networks.

In the Fight for Attention, Soccer is Winning

PASSION THROUGH GROWTH

While nine other sports networks posted declines in 2016, Univision Deportes Network grew +33% among adults 18-49. That’s what we call PROOF OF PASSION.

UDN GROWTH AMONG 18-49 YEAR-OLDS IN 2016.

Source: Nielsen, NPM, NPMH (ESPD), L+SD data, MSU 8p-11p, A18-49 (000) % diff vs. year ago

Our viewers watch primetime in primetime (Imagine that.)

PASSION THROUGH LIVE VIEWERSHIP

While other audiences are straying from their TV programming to binge watch online, 90% of Univision fans are watching us (and our advertisers) live. That’s what we call PROOF OF PASSION.

LIVE VIEWING IN PRIMETIME

Source: Nielsen, NPM (12/28/2015-12/25/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, excludes sports, Live & Live+7.

The Conversations that capture their attention. The numbers that capture yours.

PASSION THROUGH FOLLOWERS

Univision Communications has 150 million social media followers, including 26 accounts with a million plus fans ready to react, like, comment, and share your branded content. That’s what we call PROOF OF PASSION.

SOCIAL FANS AND FOLLOWERS

Source: CrowdTangle, estimated U.S. follower base, based on geographic breakdown of larger accounts’ U.S. following, November 2016

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