Generating consumer passion is a key ingredient for successful marketing. It’s what captures and holds attention…
And while others will say they tap into this powerful emotion, no one actually does it like Univision Communications Inc.
Our portfolio reaches 106 million unduplicated media consumers each month. That’s what we call PROOF OF PASSION. You can call it a whole lot of potential customers.
Source: UCI Research estimates of cross platform usage. Television: The Nielsen Company, NPM, 9/26/16-12/25/16 Mon-Sun 6a-6a, P 2+ (000), 10 UCI broadcast and cable networks, 6+ min qualifier, Live+7; Radio: Nielsen Audio PPM/Nationwide Spring 2016, Unduplicated P12+ Cume MSu 6a-12m incl. Spill (no P.R). Based on Univision O&Os, plus Ed Rico, Mediabase, BDS, Media Monitors, and Syndication Affiliates; Digital: ComScore (average from Oct-Dec 2016); Base: Total Audience (Multi-platform)
Univision is the #1 news source for Hispanic millennials, which means we’re the #1 way for you to engage them. That’s what we call PROOF OF PASSION.
Source: Nielsen, NPM-H (09/21/2015-09/18/2016) Mon-Sun 6am-6am, Adults 18-34, Live+7. Based on all programming classified as news and news documentary across all ad-supported broadcast and cable networks.
Our viewers don’t flip through channels to find content, they come straight to us. In an average week period, 68% of our primetime audience doesn’t watch any of the top 10 English Language networks. That’s what we call PROOF OF PASSION.
Source: Nielsen, NPM (10/10/2016-10/16/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, 6+ minutes qualifier, Live+7. Based on the top 10 English-language networks.
While nine other sports networks posted declines in 2016, Univision Deportes Network grew +33% among adults 18-49. That’s what we call PROOF OF PASSION.
Source: Nielsen, NPM, NPMH (ESPD), L+SD data, MSU 8p-11p, A18-49 (000) % diff vs. year ago
While other audiences are straying from their TV programming to binge watch online, 90% of Univision fans are watching us (and our advertisers) live. That’s what we call PROOF OF PASSION.
Source: Nielsen, NPM (12/28/2015-12/25/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, excludes sports, Live & Live+7.
Univision Communications has 150 million social media followers, including 26 accounts with a million plus fans ready to react, like, comment, and share your branded content. That’s what we call PROOF OF PASSION.
Source: CrowdTangle, estimated U.S. follower base, based on geographic breakdown of larger accounts’ U.S. following, November 2016